The person reaching out to you could eventually be your biggest client or could help connect you with someone who could be doing business with you. In today's hyper connected economy, everyone at every level is ‘connected’ and part of multiple networks.
2. Sharpen your message
Sharpen your message to effectively communicate to your specific target audience and your customer personas. It’s not about what you create or offer in terms of your products or services, it’s about your customers and what these do for them!
Lately, I'm sure like myself, you are probably feeling that the sponsored stories and brand related content is overwhelming our friends and family posts.
This is pushing people away from the platform, as the prime reason we are all on Facebook is to connect wit...
We don't talk about our 'everyday' brand experiences. We only talk about those moments that have surprised or delighted us or impacted our lives in some way. How are you creating these brand moments so your customers talk about you?
Creating amazing value add for your customers creates ultra-loyalty and makes them less likely to jump over to the competition, which is so easy today given the myriad choices of products and services.
Given that potentially up to 80% of your business comes from 20% of your customers, and the cost of customer acquisition is so much higher than retaining them, the big question is; what are you doing to create ultra-loyal customers who keep coming back to you?
So how does a business starts to transform? It starts at the top with a desire to change. It's about re-programming the mindset of your people and rallying them around crafting the new vision, getting their input and buy- in.