2. Sharpen your message
Sharpen your message to effectively communicate to your specific target audience and your customer personas. It’s not about what you create or offer in terms of your products or services, it’s about your customers and what these do for them!
Lately, I'm sure like myself, you are probably feeling that the sponsored stories and brand related content is overwhelming our friends and family posts.
This is pushing people away from the platform, as the prime reason we are all on Facebook is to connect wit...